Text message competitions, e.g. SMS Bingo, are offered by FiveWorks as a great tool to boost loyalty of an audience. These can be used in TV, press, radio or for live events.

Whatever medium you choose, you need to first ask the audience or readership to register via text message for a game you announce. By reply SMS, players will then receive information, e.g. their personal lucky numbers. At the end of the show, or in the next issue, the winners will be announced. Whoever takes part will stay on - or come back to find out. Bingo!