The successful launch of fully interactive TV station Tasliya TV in October 2004 means this now is the first iTV-Channel offering digital entertainment formats round the clock to several countries in the pan-Arabic world. Its entertainment formats are all digital and are actively created and controlled by its viewers via text messaging (SMS).

In addition to Tasliya's interactive entertainment formats, FiveWorks supplied its complete technical infrastructure, that is direction and processing of incoming text messages, administration of customers' numbers and nicknames right down to play out of content and visualization of the channel.

So far, Saudi-Arabia, Syria, Lebanon, Jordan, Kuwait, Bahrain, Qatar and the United Arab Emirates are served by this digital entertainment channel via telecommunications network and can enjoy its entertaining set up of talk formats and games. All in all, the channel is received by 70 million Arab speaking SAT TV-owners (Nilesat) in northern Africa and in the Arab world.

During the first day of broadcast, the operating company - a media and real estate group from Kuwait - counted well over 3.000 commercial text messages. In the long run, the company is expecting an average potential of several hundreds of thousands of text messages each month.