Together with our Berlin partner PACE Media, FiveWorks has created the complete visual technology for brand new bargain shopping channel 1-2-3.TV. In this new generation of home shopping, customers are able to control prices by sending in their individual offers.

Live on your TV screen you get to see lists of goods offered, with prices being updated every few seconds. This appears simple, but in fact is based on sophisticated technology: FiveWorks for this project had to channel offers from the audience through a voice portal into an administrative application, calculate lists of goods and have all this appear on screen in near real time.

This is how 1-2-3.TV works: Viewers call in by phone, name an offer for a limited number of pieces of an article (e.g. 10), starting with 1 Euro. Once the auction is finished, buyers are selected by simply looking for a specific price and then appear on screen. Actually, all of the buyers will pay only the lowest offer given from each specific group. In this way, home shopping can become an absolutely thrilling experience.

1-2-3.TV is aired from 8:00 hrs to 18:00 hrs on Astra analog and as part of the bouquet of Beta Digital.