A rapidly growing market in surplus value services - e.g. via premium text message (PSMS) or IVR (interactive voice response) has resulted in a large number of new TV formats. If Call-in options or other forms of interaction are added to programs, stations can access excellent financing options aside from advertising budgets been steadily dwindling.

In order to incorporate interactive elements, FiveWorks offers to plan budgets, draft concepts and design options, and supply all the technology needed. All content, e.g. text messages, voting data and results, or questions for quiz shows can be combined and appear on air without any delays